Kindle Coming to Best Buy

Trying to distinguish itself from other eReaders, Amazon's Kindle will be sold at Best Buy stores this Fall.

Best Buy will be the third retailer to offer the Kindle, following Target and Staples, as Amazon continues to increase the e-reader's offline presence.

Making the Kindle more available offline has benefits for Amazon; for one, it's giving more potential customers access to the device before buying it, rather than forcing them to purchase a Kindle online, often sight-unseen.

Best Buy initially will offer the $139.99 Kindle With Wi-Fi and the $189.99 Kindle 3G, and will begin selling the 9.7-inch Kindle DX "later in the season." Amazon does not release Kindle sales statistics, but the company's e-readers were the first to reach mass-market popularity, and have been immensely popular since 2007.