Best Buy to do Some 'Price Matching' This Holiday Season

In an email I received from BFads/// heading towards Black Friday.

One story that received significant attention this week was Best Buy's announcement that they will be price-matching online retailers this holiday season while also offering free shipping on items not available in stores. The new policy is said to go into effect starting Sunday, November 4.

Unfortunately, this is not a carte blanche policy as Best Buy will only price-match a limited list of 20 online merchants (Amazon and NewEgg are included on this list), will not price-match the week of Black Friday through Cyber Monday, and most importantly, will allow Best Buy customer service representatives to honor the policy at their discretion.

The new policy appears to be an effort to curtail "show rooming" – the practice of testing out products in-store before purchasing the item online (usually from the lowest priced retailer).