Bubba Leading the Masters but Adam Scott Leading the Social Media

www.Sprinklr.com is tracking the Masters golf, but in a brand new way.

They are looking at social media interactions as it relates to Augusta.

Bubba Watson may be leading on the leaderboard after round 2, but Adam Scott is still leading in terms of social media.

Sprinklr.com been tracking all the athletes, hashtags, and sponsors and here’s what we’ve seen:

    146,200 total social mentions related to The Masters so far.

    The most popular hashtag is #masters2014 with 6,895 mentions.

    IBM is getting the most value for its sponsorship with 4X the mentions of Mercedes

    Bill Haas might have had the first-round lead in the tournament, but Adam Scott (5,200 social mentions) is winning with more than twice the buzz of Haas (2,100 social mentions).

A current chart:

We'll find out who comes out on top on Sunday.