YouTube Winning the Sports Highlights Battle

Over 50% of Americans prefer YouTube as source of sports highlights.

Data presented by Safe Betting Sites indicates 53% of Americans prefer YouTube as the source of watching sports highlights. The data is as of September 2020.

TikTok ranks ahead of Twitter.

Other preferred social media channels for watching sports highlights include Facebook which ranked second at 45%. Instagram is third with 30% preference.

Snapchat ranked fourth with 16% of Americans preferring it to watch highlights. Surprisingly, TikTok is fifth with 16%. Twitter ranked sixth at 14% while Reddit enjoys a 5% preference.

Most of the social media platforms usually have users with varied needs, a key point for creators to consider. According to the research report:

"The data shows the need of building robust sport content highlights for social media platforms. The highlights should carry users' needs for each social media platform. Content creators appear to be winning the battle considering that a new platform like TikTok is already rising as preferred sources of sports highlights."

Social Media Takes Flight During March Madness

NCAA pre-tournament social media analytics from leading international social intelligence firm Talkwalker.

March Madness Buzzing with More Than a Half Million Social Media Mentions

Kansas, North Carolina and Virginia are Social Media’s Favorite


#1  KANSAS

#2  NORTH CAROLINA

#3  VIRGINIA

#4  OKLAHOMA

#5  SYRACUSE

#6  UCLA

#7  VILLANOVA

#8  XAVIER

#9  DUKE

#10  CINICINNATI

March Madness is just underway with the First Four games in Dayton, but social media has been in a tournament frenzy since Sunday when the brackets were revealed.  More than 557,000 mentions of March Madness, NCAA Tournament or related terms have been recorded across all social media in the past week, according to international social media analytics firm Talkwalker.

Mentions of March Madness have spiked up nearly 300% over the last 48 hours as the tournament teams were finalized on Selection Sunday. The biggest peak came between 6-7pm ET during the CBS live selection show with more than 73,000 social posts in that one hour referencing the tournamen.

The hashtag #MarchMadness has already been used more than 183K times over the last 7 days. The other major hashtag being used in the buildup was #SelectionSunday which has been used nearly 96K times over the last 7 days. This Bleacher Report Instagram post is the tops among all mentions of March Madness, revealing the four top seeds and garnering nearly 200,000 likes. https://www.instagram.com/p/BgMy9ZLAeS/

This top-trending Tweet from BarStool Sports broadcaster Dan Katz summed up many fans’ feelings about the way the bracket was revealed – in alphabetical order instead of by region and seed.  https://twitter.com/BarstoolBigCat/status/972957624957317122

But who is going to win? Only two of the four top seeds are among social media posters favorites to win the tournament.  According to Talkwalker, the early leaders out of the gate for most mentions are: One-seed Kansas with 20.1K mentions since Sunday, Two-seed North Carolina with 17.5K and One-seed Virginia with 16.8K.

Oklahoma is the fourth most mentioned team with 16.1K posts, but not for a reason that Sooners fans would like – most mentions are because of the feeling that OU maybe should have been left out of the tournament this year.  Syracuse also garnered many mentions (11.8K) for the same reason as did UCLA (12.2K).

The other two top seeds the tournament came in fifth (Villanova with 14.9K) and 11th (Xavier with 11.3K).  Among the other second-seeded teams, Duke was sixth overall in mentions with 14.3K, while Cincinnati with 11.2K and Purdue with 6.1K finished out of the top 10.

Among brands trending is perennial March Madness sponsor Pizza Hut, with this Instagram post featuring its “Pie Tops” which attracted 6,400 likes.  https://www.instagram.com/p/BgEsChNg1kK/

Have fun this March Madness.

Kindle Free Pick of the Week: Instagram Marketing: How To Turn Your Pictures Into Profit

The power of Instagram.

Everybody knows that social media is a great way to promote a business, but did you know that Instagram is one of the best choices. While Facebook and Twitter are focused on what you have to say, Instagram brings you customers close to your products or services. They know they will get to see what you have to offer instead of having read about something.

Instagram marketing is a perfect way to turn your pictures into profits. That's what this book is here to help with.

Social Media Tip

Think about this today and as we head into the weekend!

Twitter Suspends CEO's Twitter Account

@jack was suspended briefly before being reinstated with some curiously messed-up follower counts.

Read more here:

https://www.cnet.com/news/twitter-ceo-jack-dorseys-twitter-account-vanishes-reappears/