adidas Georgia Peach Ice Cream Sandwich Golf Shoes

adidas wants you to know that some majors are worth melting for. Today, adidas Golf announced the availability of a limited-edition version of the popular  Crossknit 3.0  , where the special design is inspired by the Georgia  Peach Ice Cream Sandwich that’s often enjoyed by many during the month of April inside the gates off Magnolia Lane. The footwear will be available in limited quantities beginning April 8 at 8:00 a.m. PT, and only on  adidas.com.

While this special design is inspired by the Georgia  Peach Ice Cream Sandwich, luckily after fans unwrap these they won’t melt in your hands. Just like the cookies on the outside of the sandwich, the rubber outsole and BOOST midsole take on a distinct sugar cookie-like colorway, representing the cookie crust of the ice cream sandwich. It wouldn’t be an ice cream sandwich without these sugar cookies, just as the  Crossknit 3.0   wouldn’t be the same without BOOST, the best cushioning in the game that offers endless energy return.

The upper represents the mouth-watering Georgia  Peach Ice Cream portion of the sandwich, with a creme colorway that looks good enough to eat. The water-repellant textile upper of the  Crossknit 3.0   also features reinforcements on the sides of the shoe for support where golfers need it most.

Since the peach ice cream is what gives the sandwich its unique flavor, as an added touch, the  Crossknit 3.0  includes a special sockliner that shows scoops of the famous ice cream.

“The menu items found at the year’s first major are talked about almost as much as the holes on the course,” said Masun Denison, global director of footwear, adidas Golf. “Fans everywhere loved our limited-edition pimento cheese version of the original Crossknit BOOST that we designed in 2017, so we had to whet their appetites once again with another favorite that patrons enjoy.”

The limited-edition  Crossknit 3.0   will be sold for $170 beginning April 8 at 8:00 a.m. PT and exclusively on  adidas.com .

adidas Golf Locking up Players

Dustin Johnson has been an adidas guy, and he will now be into the future.

adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal.  2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award and Vardon Trophy recipient, 2016 US Open Champion, Top American and #2 Player in the World.

 

adidas footwear and apparel are designed to optimize an athlete’s performance. In golf, the most important measure of performance is speed, which translates to distance and Johnson’s jaw dropping drives have him hunting for titles every week. adidas Golf apparel frees Johnson’s 6’4” frame to produce his Tour-leading distance, while his use of TOUR360 BOOST shoes have helped catapult adidas Golf footwear to the #2 market share* position.

    “DJ’s scoring and legendary ball striking draw huge galleries and substantial television exposure, which are critical to the promotion of our apparel and footwear. We believe his US Open Championship is the first of many Majors to come, which will make him an even bigger star. He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions.”
    Jeff Lienhart, Executive Vice President of adidas Golf

    “adidas Golf is more than a sponsor.  They have been with me since the start of my career; we’ve collaborated, created and celebrated together. I’m grateful for the support adidas Golf has given me and look forward to seeing what we can do together moving forward.”
    Dustin Johnson

Stan Smith

Spent most of this week on Hilton Head Island.

Great to play golf, see what is new and spend some time with the legendary tennis player, Stan Smith.

Talked golf, tennis and the adidas Stan Smith shoes.

A USB Drive Like No Other

From the adidas event at Reynolds Plantation yesterday.

Maybe the best USB drive, ever.

Monday After the Masters with Adidas and Jason Day

Great to be invited to beautiful Reynolds Plantation again for their annual "Monday After the Masters" event, this year run by Adidas.

World No. 5, Jason Day was on hand to talk about the new Adidas Boost shoes and we get to try them..