Kindle Pick of the Week: Overdeliver

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

Marketing isn't everything, according to Brian Kurtz.
It's the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens?
And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?
That's what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:

  •  The 4 Pillars of Being Extraordinary

  •  The 5 Principles of why "Original Source" matters

  •  The 7 Characteristics that are present in every world class copywriter

  •  Multiple ways to track the metrics that matter in every campaign and every medium, online and offline

  •  Why customer service and fulfillment are marketing functions

  •  That the most important capital you own has nothing to do with money

  •  And much more

Get it here.

Kindle Pick of the Week: For the Good of the Game

Former MLB Commissioner, Bud Selig's new book.

For the baseball fan, this is a great read!

Foreword by Doris Kearns Goodwin
The longtime Commissioner of Major League Baseball provides an unprecedented look inside professional baseball today, focusing on how he helped bring the game into the modern age and revealing his interactions with players, managers, fellow owners, and fans nationwide.

More than a century old, the game of baseball is resistant to change—owners, managers, players, and fans all hate it. Yet, now more than ever, baseball needs to evolve—to compete with other professional sports, stay relevant, and remain America’s Pastime it must adapt. Perhaps no one knows this better than Bud Selig who, as the head of MLB for more than twenty years, ushered in some of the most important, and controversial, changes in the game’s history—modernizing a sport that had remained unchanged since the 1960s.

In this enlightening and surprising book, Selig goes inside the most difficult decisions and moments of his career, looking at how he worked to balance baseball’s storied history with the pressures of the twenty-first century to ensure its future. Part baseball story, part business saga, and part memoir, For the Good of the Game chronicles Selig’s career, takes fans inside locker rooms and board rooms, and offers an intimate, fascinating account of the frequently messy process involved in transforming an American institution. Featuring an all-star lineup of the biggest names from the last forty years of baseball, Selig recalls the vital games, private moments, and tense conversations he’s shared with Hall of Fame players and managers and the contentious calls he’s made. He also speaks candidly about hot-button issues the steroid scandal that threatened to destroy the game, telling his side of the story in full and for the first time.

As he looks back and forward, Selig outlines the stakes for baseball’s continued transformation—and why the changes he helped usher in must only be the beginning.

Kindle Free Pick: Happiness: Habits to Increase Serotonin, Dopamine, Oxytocin and Endorphins & Naturally Improve Brain Chemistry

Great read for the holiday season.

Do you feel like you could be living a happier life?

Are you tired of feeling depressed? Frustrated? Or apathetic? Tired of feeling like you are walking around in a fog of negativity? Sick of letting stress getting the better of you? Or maybe you just want to boost your mood and be able to enjoy life a little bit more.

Whatever the case, we could all use a little more happiness in our life...

And as it turns out, there’s an easy but powerful way to go about improving your mood.

Did you know, there are over 50 different hormones in your body, each one responsible for a different task and absolutely essential for keeping you alive?

....But that only 6 of these hormones have a huge role in determining how happy you are feeling RIGHT NOW?

Kindle Book Pick of the Week: The Insane Energy System: Activate Untapped Brain Energy To Work Faster, Remember More, And Accelerate Your Learning

Use some of your extra energy and get this book for free.

Do you regularly procrastinate? Do you often struggle to get started on important projects? Do you allow tasks to pile up until they make you feel stressed and overwhelmed?

These are all pretty common...

In fact, most people believe that a lack of time is what's holding them back in life.

You've probably thought to yourself...

“If only I had a few more hours in the day, I could spend more time picking up the house or handling chores...

Or maybe you long for some more time in your busy schedule to spend with the people you care about the most, or on one of your favorite hobbies...

I'm here to tell you that the reason you have NO TIME has nothing to do with time management...
With Proper Energy Management, You'll Be Able To Get A Lot More Done Each Day...
If you've ever struggled to find the time, when you know how to manage your energy, you'll have the time AND energy to get things done...

That's means, you'll be able to do things like...

Find the time to get in shape... and not just any shape... the BEST shape of your life...
Wake up energized and ready to meet the day with excitement every single morning
Spend more time each day doing the things that YOU want to do
Improve your productivity in every aspect of your life... work, chores, you name it
Have the energy to spend do things with the people you care about the most
And the list goes on and on...
Here's Just A Quick Preview Of What
You'll Discover Inside...

The simple, little changes you can make in your life that will quickly supercharge your energy levels each day... you'll wake up refreshed, become more productive instantly, and ultimately be a “super” version of your current self

The key to waking up full of energy each and every day so you can tackle the day and get everything done that you want... and then some!

The devastating effect of stress on your energy levels and how to stop it... dead in its tracks!

The power of nutrients in your body, and how to make sure you don't run out of steam... inside, you'll discover the best foods to eat to stimulate energy levels and the supplements that will help you get more energy... naturally!

Kindle Free Pick of the Week: The Divide

After leaving university, Nathan Doneen wasn't satisfied with the direction of his life. He had questions…he had doubts. So he began his search for answers along the Great Divide, a 2700 mile mountain bike route that traces the Continental Divide from Canada to Mexico…and he set out alone.

Cycling through a world of erratic weather, cramped bivy sacks, and overwhelming solitude, this long distance adventure threw Nathan from his comfort zone and into new perspectives.

With both his future and past in mind, Nathan's revealing account illustrates the challenges of the route—and life—and how it's possible to find the strength and courage to overcome.

Get it for free...