PGA Tour part of Mississippi Golf Story

Mississippi has hosted the PGA TOUR since 1968, but when the tournament was left without a title sponsor in 2013, the state was at risk of losing its only major-league professional sporting event. Then, Sanderson Farms stepped in. The move left many scratching their heads; why would one of the country’s largest poultry producers agree to spend millions of dollars to sponsor a golf tournament?

According to Statista, global sports sponsorships by companies rose to an all-time high of $65.8 billion in 2018. Annually, corporations set aside millions of dollars for various marketing, advertising, and public relations strategies that they hope will promote their products and services. Forbes ranks sponsorships as one of the marketing tactics that have the greatest potential return on investment.

Increased brand awareness is one of the main reasons these companies are willing to invest so much in sports-related sponsorships. This awareness comes in the form of a deeper connection with their target demographic, new customer leads, or additional media exposure, according to LinkedIn. However, some sponsorships have a greater return than others. Finance Magnet states there is significantly more value in sports sponsorship packages because viewership numbers and audience demographics more accurately reflect the amount of exposure a company is likely to receive. For instance, Statista estimated professional golf has 4.8 million viewers per tournament, which could directly correlate to the amount of exposure a brand might receive by sponsoring a single golf tournament.

While these statistics are staggering for a golf tournament, 65 percent of golf spectators are men, and Sanderson Farms’ target demographic is women. Meaning, the majority of women that buy Sanderson Farms chicken are not necessarily watching golf and thus will not be able to guarantee the company the same return on its sponsorship investment. Rarely, sponsorship incentives can be about social responsibility, rather than return on investment, according to Eventbrite. Some corporations will sponsor events simply because it aligns their brand to a cause or mission they are passionate about. With $2.1 billion in all-time charitable giving, the PGA TOUR could be described as the perfect partner for a company that wants to give back.

“We know that the people who are buying our chicken aren’t doing it because we sponsor a golf tournament, but we don’t sponsor a golf tournament so that people will buy our chicken. We do it for the 175,000 children who are treated at Children’s of Mississippi each year,” said Joe F. Sanderson, Jr., CEO and Chairman of the Board of Sanderson Farms. “In addition to the tournament’s charitable aspects, we decided to step in because of the significant benefits to the Jackson metropolitan area.  Our commitment to Mississippi is furthered through an economic impact of over $26 million, which the Sanderson Farms Championship provides to our region during tournament week.”

Exemplifying this commitment, 100 percent of the proceeds from the Sanderson Farms Championship goes directly to charities across Mississippi. Since becoming title sponsor in 2013, the tournament has raised record-breaking donations year-over-year, totaling over $5 million. Last year alone, $1.2 million was presented to Friends of Children’s Hospital, the Championship’s main beneficiary, in addition to $260,000 given to charities across the state.

At the end of October, 132 of the best professional golfers in the world will arrive in central Mississippi to compete for a PGA TOUR title. While thousands will come to spectate, and millions will tune in to watch the tournament, the primary goal for title sponsor, Sanderson Farms, will be to help change the lives of children throughout the state of Mississippi, regardless of how much brand exposure they receive.

Sanderson Farms, Inc., founded in 1947, is engaged in the production, processing, marketing and distribution of fresh and frozen chicken and other prepared food items. Employing more than 15,000 employees in operations spanning five states and 17 different cities, Sanderson Farms is the third largest poultry producer in the United States. As a company, Sanderson Farms is committed to adopting a fresh approach in everything that we do. Not only where products are concerned, but companywide as well. Though the company has grown in size, it still adheres to the same hometown values of honesty, integrity and innovation that were established when the Sanderson family founded the company back in 1947.

Kiln, MS Search for Brett Favre

The small town of Kiln, Mississippi is the hometown of one Brett Favre. I went on a Tour de Favre of Kiln today as Brett goes into the Hall of Fame this summer.

Something is Brewing With This Kickstarter Project

This microbrewery in Mississippi needs your help.

We need your help to KickStart the Brewery!

We aren't doing this project to become wildly rich (which brewers usually are not). We are doing this because the Jackson area needs and deserves a local brewery and we can't imagine doing anything else with our lives. We understand that it is one thing to have a dream and another to have the pieces in place to execute it. With over ten years of combined brewing experience and a full year of serious planning we are confident that we have good business sense to not just reach for our dream but to make it a success.

Here's the link:

http://www.thrillist.com/links/2470006

Check it out!

Storms Slam the South

Storms swiped through the South and the aftermath is mind blowing.  87 people killed in six states — including two people thought to have died in floods — and that number was likely to increase.

61 people are reported dead in Alabama as a result of the storm, including 15 in Tuscaloosa, a city of 93,000 and home to the University of Alabama. Sections of the city were destroyed and the city's infrastructure devastated, the mayor said, after a tornado hit the area.

Further north, a nuclear power plant west of Huntsville lost power and was operating on diesel generators.

The storms spread destruction from Tuesday night and Wednesday from Texas to Georgia, and it was forecast to hit the Carolinas before moving further north-east. Several states suffered power outages as well as property and infrastructure damage that could prove costly to repair. Floods were a concern throughout the storm-hit area, where rain compounded with melted snow to cause rising rivers and saturated soils.

Storms also killed people in Georgia and in Tennessee on Wednesday.