Rick is in Indian Wells, CA this week as the BNP Paribas Open starts it's tennis run. This is the biggest tennis tournament in the world outside of the majors. It is also the most tech-friendly tournament on the ATP Tour. - They have their own app, tons of video screens around the grounds, 14 scoreboards alone on Stadium Court. They even stream the action from 2 of the practice courts.
Have a listen:
Rick has been at the best of the pre tournament events.
1. The Wilson event with world No. 3, Simona Halep. New Wilson racquets in the Burn and the Blade. New Wilson tennis shoes and partnering with Sony on smart technology for the racquet. Rick did the tennis obstacle course Wilson has called the #BURNChallenge.
2. Rick was one of the media participants in the "Tennis With the Stars" event at the Omni Rancho Las Palmas Resort and Spa. He played with ATP World Tour top-10 players Kei Nishikori and David Ferrer . How was it? - *Spoiler... Rick won
3. Apple Watch Announcement Apple had an event on Monday to formally introduce the Apple Watch.. Is the Apple watch viable?
And now it’s all here and ready to debut on April 24. (Preorders start April 10.) But do you want to pay $17,000 for it?
OK, you don't have to pay that much, but that's the top price of the premium gold option, called the Apple Watch Edition. If you're looking for something on the scale of hundreds of dollars instead of thousands, the company is offering the Apple Watch Sport (starting at $349) and the flagship Apple Watch (starting at $549). All of these watches come in two sizes, 38 mm or 42 mm; have different case colors to choose from; and have swappable bands. Depending on the band you choose, the standard Apple Watch can easily reach $1,000.
Apple claims that the watches will have about 18 hours of battery life, and they'll charge using a special MagSafe cable. As Apple previewed in September, users will navigate through the menus of the watch using a special knob that both physically turns and is touch-sensitive.
You can reply to a text message, browse Instagram, and remotely opened a garage door. The watch lets you know when you've been doing too much sitting, can track heart rate, and is also Apple Pay–enabled, so you can buy many different things.
4. Social Media Reviews Drive E-commerce
E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment.
The infographic is based on sample data collected from the Bazaarvoice network, and it analyzed 57 million reviews and more than 35 billion product pageviews.
One of the most effective tools for increasing feedback across your site, is to syndicate customer content. Featuring user-generated content across the site, encouraged others to leave reviews, which also improved product coverage compared to native content alone.
For example, featuring reviews next to consumer electronics resulted in a 324 percent increase in review volume, and a 26 percent increase in product coverage. In hardware, it caused a 259 percent increase in review volume, and an 18 percent increase in product coverage.
As the volume of reviews increase, so does the profile of the site. During early stages of growth, conversation in the reviews serves to drive traffic. Once there are more than eight reviews, sites begin to see growth in organic search traffic. When more than 100 reviews have been collected, businesses can see trends in feedback, such as sentiment or product suggestions.
And as the number of reviews ticks even higher, businesses start to see increases in the conversion rate. Just one review can increase the conversion rate by 10 percent. At 100 reviews the conversion rate can be boosted by up to 37 percent, and by the time there are 200 reviews, the rate can be boosted as much as 44 percent.
5. "March Madness" apps
- Thuuz Sports - Provides your personalized guide to navigate through all these sports and insure that you never miss a great game or match. Make sure you have your alerts turned on so that you get the full impact of the service!
We only send you one alert per game, and only if it's truly exciting from your perspective, so you'll never be overwhelmed with notifications.
With your preferences set appropriately, you can govern which sports to follow, which teams to get heightened excitement alerts for, and how often to get alerted within a given league, from the "I don't want to miss any great game" fanatic to the "only if its the best of the best" casual fan.
- NCAA March Madness Live -
NCAA March Madness Live to present all 67 games across digital platforms
Completely redesigned for this year’s NCAA Tournament, the NCAA March Madness Live app – developed in partnership with the NCAA, Turner Sports and CBS Sports – will feature a sleeker design, improved navigation, an all-new GameCenter experience, a new “run” game and new sections focused on providing fans with more content than ever before.
From Selection Sunday to the cutting of the nets in Indianapolis, fans will be able to watch all of the action via March Madness Live accessible from www.ncaa.com/marchmadness, www.CBSSports.com, www.bleacherreport.com, CBS Sports App, Bleacher Report’s Team Stream, the App Store, the Amazon App Store, Windows Store and Google Play on Thursday, March 12.
As part of the industry-wide TV Everywhere initiative, pay-tv subscribers will have unlimited live streaming coverage and on-the-go access to the tournament across all screens, including online, mobile and tablets, throughout the entire championship. Fans will have access to all games airing live on TNT, TBS and truTV by logging in with their TV service provider information, and all games broadcast on CBS with no registration required.
NCAA March Madness Live will offer a temporary preview period giving users access to live game streaming before login is required. Additionally, fans can watch games via live streaming on TNT, TBS and truTV’s digital platforms, as well as participating TV provider websites.
New for the 2015 NCAA March Madness Live:
• “Teams” Section – The new teams section allows fans to follow their favorite team throughout the tournament with stats, video content, a season recap/snapshot, team roster and information outlining upcoming tournament match-ups.
• “Featured” Section – For the first time, fans will be able to view content that captures the storylines, classic tournament moments, match-up analysis, top plays, press conference coverage, featured video content and more.
• GameCenter – The epicenter of NCAA March Madness Live has been reengineered to give fans more ways to watch live games on smartphones - allowing video viewing in both portrait and landscape orientations. In addition, companion content on smartphones and tablets, such as team and player stats and social content from the Coke Zero NCAA March Madness Social Arena, is more dynamic and more discoverable than ever before.
• Capital One NCAA Tournament Run – A new game available at ncaa.com/tournamentrun that allows fans to stay competitive in the tournament after a busted bracket. To play, users must answer questions about each game match-up throughout the tournament to accumulate points and create the longest “run.”
• Capital One NCAA March Madness Bracket Challenge – This year, the official bracket game of March Madness – available via desktop, smartphones and tablets – is upgrading with new game features and more tools to help fans make their bracket picks. In addition, this is the only bracket game to integrate access to the live video stream of every match-up during the tournament.