Based in Atlanta, GA - Rick Limpert is an award-winning writer, a best-selling author, and a featured sports travel writer.
Named the No. 1 Sports Technology writer in the U.S. on Oct 1, 2014.
Entries in Halloween (29)
Is Halloween's Popularity Fading?
According to the study, while the majority will be participating in some type of Halloween activities, only 7% of Americans say Halloween is their favorite holiday and only about four in 10 say they will dress up this year. (And of those, 21% will be dressing up as a character from a TV show or movie while 20% will create their own costume.) Also, the study breaks down vaccinated vs. unvaccinated approaches to the holiday and highlights just how much COVID is haunting some individuals’ celebrations.
Additional key findings from the study include:
A third (30%) of Americans will not be participating in any Halloween activities
16% plan to attend a Halloween party; 30% are going to watch a Halloween movie
3 in 4 parents (72%) feel comfortable with their children going trick-or-treating
Unvaccinated parents and those with unvaccinated children will be taking far less precautions than their counterparts with vaccinated children, with a third (34%) planning to take no precautions
Top Halloween Candy of 2021
What candy will you be eating and giving away for Halloween?
A Quieter Halloween
When it comes to one of the most iconic Halloween traditions, trick-or-treating, data suggests that neighborhoods across the country will be eerily quiet.
42 percent of Adults said they’ll observe Halloween in 2020, a double-digit drop from the share who said they celebrated last year (57 percent).
Only 7 percent of adults said that they or their children plan to trick-or-treat the same way they usually do.
About a quarter (26 percent) of adults said they plan to purchase candy for trick-or-treaters this year, down from about half (51 percent) who indicated they did so last year.
As Halloween approaches and spending for the holiday is predicted to drop from $8.8 billion in 2019 to $8 billion this year, Morning Consult will continue to deliver our state of the 2020 holiday shopper series in order to provide you with important insights into how major shopping events are likely to change and the way consumers plan to celebrate, travel, spend and shop this holiday season.