Limpert Tech on iHeartRadio 3/12/22 - Mark DiMassimo, Founder Digo, March Madness Branding

It's March Madness!

Rick is joined by Mark DiMassimo of DiGo this week.

Have a listen:

This week is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.

How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?

Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look into:

Consumer habits companies should consider when advertising during March Madness
How companies can best ensure they gain the desired habituation among consumers through advertising
Issues impacting college athletes companies should consider in advertising to inspire positive consumer habits
The future of advertising during college sports, and what this year’s March Madness will reveal

A fun and informative talk. Mark and Rick get you ready for what you may see along with the blocks, dunks and buzzer beaters.

Limpert Tech on iHeartRadio 3/5/22 - Japan's Takumi Ito, Bassmaster Pro

Rick is joined on iHeartRadio this weekend by Japanese Bassmaster Pro, Takumi Ito.

One of the best anglers in the world.

A 7th place finish at the Bassmaster Classic.

Ito may be the youngest of the four Japanese anglers who will compete on the Bassmaster Elite Series in 2022, but he’s also the most senior, with two campaigns under his belt. He first fished the tour in 2020 and was joined by Kenta Kimura in 2021. For the 2022 season, Daisuke Aoki and Masayuki Matsushita will bring the total of Japanese anglers among the field of 94 to four.

He wants to win every event he enters.

Great to talk to Taku.

Limpert Tech on iHeartRadio 2/26/22 - Dani Hansen, Two-time Paralympic Medalist in Rowing, Hydrow Athlete

A big welcome to Dani Hansen, Team USA Paralympic athlete in Rowing and a Hydrow athlete.

Hansen is a 6’1″ rower from Modesto, Cal. She competed at the 2016 Summer Paralympics in Rio de Janeiro. She has won a gold medal and five silver medals from the World Rowing Championships and a silver medal from the 2016 and 2020 Paralympic Games.

Hansen is the only two-time Paralympic medalist in the history of USA rowing

Hansen was diagnosed with Erb’s palsy in her left arm. She received her bachelor’s degree in psychology at the University of Washington. In 2018 she was a coach for the women’s rowing team at the University of Washington.

She represents Hydrow. Hydrow is the leading and only at-home connected rower that streams the live on-water experience of rowing live to users home.

Hydrow is more that your everyday workout! With 3,000+ live and on-demand workouts, you will be transported from your home or office to breathtaking waterways around the world in cities like London, Miami, Boston, Lucerne and more. See firsthand what workouts can look like outside of studio walls.

Limpert Tech on iHeartRadio 2/19/22 - Aquil Abdullah, Olympian, First African American Male Team USA Rowing and Hydrow

Rick is joined by former Olympic rower, Aquil Abdullah this week.

He was appearing at CES 2022 at the Hydrow booth.

Have a listen:

Hydrow, the leading and only at-home connected rower that streams the live on-water experience of rowing live to users home had a great area at CES this year.

The booth was equipped with the brands’ category-leading rowers built on patented electromagnetic tech that auto adjusts 240 times per second to mimic the feeling of being on the water. It’s here where I had the opportunity to talk with Abdullah. We talked his career, the Olympics, Hydrow and what he is up to now!

With 3,000+ live and on-demand workouts, you will travel to breathtaking waterways around the world in cities like London, Miami, Boston, Lucerne and more. See firsthand what workouts can look like outside of studio walls.

It’s good for the body and mind. There’s no pounding or jerking. No whirling, bouncing, or spinning furiously… It’s smooth, rhythmic, poetic. The fluid movement of rowing pushes the body and releases the mind. This is a machine that moves with you. You adapt, change, grow… and it grows along with you.

A great talk with Aquil, truly an inspiration to all!

Limpert Tech on iHeartRadio 2/12/21 - Mark Prows, ChargerGoGo's COO

Rick is joined by Mark Prows, COO of ChargerGoGo this week!

Mark is an experienced Senior Vice President Operations with a demonstrated history of working in the hospitality industry. Skilled in Production Management, Marketing Strategy, Casino Management, Sports, and Leadership. Strong operations professional with a Bachelors focused in Finance from University of Wyoming.

He is now leading ChargerGoGo.

Have a listen:

ChargerGoGo, the world’s leading network of on-demand phone charging systems, announces its partnership with RMDS Lab to offer data solutions for commercial venues of all kinds. ChargerGoGo’s charging stations securely capture multiple data sets with charger usage data, including when, where and how long users used a portable charger for, the type of phone the user charged and the user’s preferred payment method such as Apple Pay, Visa, etc. In addition, digital signage interactive data and IoT plus data is also recorded, allowing commercial venues to answer deeper questions about their business’s performance, gain insight for critical business decisions and attain competitive advantages in the marketplace.

As a first-of-its-kind service to debut at this scale, ChargerGoGo allows customers to pick up a portable battery, charge their phones and then return the battery to any nearby ChargerGoGo kiosk.

Ideal for installation at restaurants, bars, nightclubs, coffee shops, stadiums, convention centers, hotels, hospitals and retail centers, ChargerGoGo allows users to charge their phones on the go, without wasting time or missing important notifications. Emerging as an essential amenity at a fast-growing number of businesses, ChargerGoGo’s kiosks may be found in Las Vegas at the Miracle Mile Shops, The Shoppes at the Palazzo, Las Vegas Convention Center, MGM Grand Garden Arena and AREA15 and in Southern California at Westfield Century City and Westfield Santa Anita among hundreds of others.

With smartphones now considered essential to daily life, battery life has not kept pace with user consumption. In fact, 80 percent of all phones experience a low battery charge at least once a week while users are away from home, and nine out of 10 people experience “panic mode” when their phone battery goes below 20 percent. This occurrence can result in them leaving the business early, causing potential decreases in revenue. Offering a convenient mobile charging station enables retail venues to retain these customers and increase sales.

In addition to its portable batteries, other features unique to ChargerGoGo include the kiosks’ customizable LED screens that can display the host’s promotional messages and a compact, modern design with custom wrapping options so the host venue can brand them with their logos or other imagery. ChargerGoGo also offers 24/7 customer support as well as charging station monitoring, enabling venues to monitor charging sales in real time.

"ChargerGoGo recently partnered with RMDS Lab to provide data analytics solutions for its location partners, which allows the businesses to combine multiple data sets with charger usage data and digital signage interactive data to answer deeper questions about their business performance and provide insight for critical business decisions,” said Alex Liu, chief executive officer of RMDS Lab and former chief data scientist at IBM. “ChargerGoGo’s cellphone charging solution provides an ideal touchpoint for the offline businesses to capture user data. Starting from charger usage data analytics, we will partner to further develop IoT plus data analytics solutions to retail malls, restaurants, hotels and more.”

“Our mission is to improve people’s lives by saving them from constantly dying phones, while helping host venues boost sales, grow revenue and elevate their customer experience,” said June Zhu, founder, ChargerGoGo. “Our vision is to bring ChargerGoGo charging stations to every commercial facility with foot traffic nationwide.”