Kindle Pick of the Week: Overdeliver

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

Marketing isn't everything, according to Brian Kurtz.
It's the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens?
And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?
That's what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:

  •  The 4 Pillars of Being Extraordinary

  •  The 5 Principles of why "Original Source" matters

  •  The 7 Characteristics that are present in every world class copywriter

  •  Multiple ways to track the metrics that matter in every campaign and every medium, online and offline

  •  Why customer service and fulfillment are marketing functions

  •  That the most important capital you own has nothing to do with money

  •  And much more

Get it here.

Kindle Pick of the Week: Never Split the Difference

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Kindle Pick of the Week: A Fastball for Freedom

A great read as baseball season starts this week!

In a world where laws restrict nearly every move people make, baseball pitcher Puppy Nedick and his ex-wife Annette are on the run. Branded by their government as American traitors and murderers, they and their friends must now navigate the chaotic remnants of London.

As Puppy faces an uncertain future run by secret police, robots, and holograms, he is determined to save the world using the only weapon he has—baseball.

A great release from Gary Morgenstein.

In A Fastball for Freedom, the sequel to Gary Morgenstein’s critically acclaimed novel A Mound Over Hell, a war-weary 22nd Century world turns to baseball, robots, and faith to bring together a hate-ravaged planet to avoid a final cataclysmic global conflict.

Out on March 25, 2021, A Fastball for Freedom will appeal to a large demographic of readers who enjoy dystopian fiction, including The Handmaid's Tale by Margaret Atwood, 1984 by George Orwell, Fahrenheit 451 by Ray Bradbury, and Philip K. Dick's Do Androids Dream of Electric Sheep.

The year is 2098, and America is no longer a world power. There are no distinctions by sex, race, sexual preference, or ethnicity. It doesn’t matter who or what you are—all that matters is that society is based on love and ethics.

The baseball focus shifts from Yankee Stadium to the new Fenway Park (built by robots) where the eccentric historian Ernie the Wizard blesses Red Sox memorabilia hidden in a museum beneath home plate. Said former Boston pitcher Dave Morehead: "You will enjoy this entertaining and intriguing sci-fi read, especially if you are a baseball fan."

In a world where laws restrict nearly every move people make, baseball pitcher Puppy Nedick and his ex-wife are on the run. Branded by their government as American traitors and murderers, they and their friends must now navigate the chaotic remnants of London. As Puppy faces an uncertain future run by secret police, robots, and holograms, he is determined to save the world using the only weapon he has—baseball.

"The power of speculative fiction is that it allows you to be timely while taking the reader through a window into a nightmarish future," says Gary Morgenstein. "But as humanity has always done under the most terrible of circumstances, ordinary people will find the extraordinary courage to build a better world."

Gary Morgenstein is the critically acclaimed author of The Dark Depths series.  He is a regular podcast panelist for science fiction roundtables at the popular Fanboy Nation and Fellowship of Fools. His work has been featured in The New York Times, Entertainment Weekly, Parade Magazine, The New York Post, Sports Illustrated, Fox News Radio, and NPR. He is the former Director, Communications for Syfy.  He enjoys sports and yoga. Gary lives in Brooklyn, NY with his wife and pug where he is working on his next novel.

A Fastball for Freedom is published by BHC Press and is available for preorder in hardcover, trade softcover, and e-book at all major booksellers. Booksellers, retailers, and librarians may order direct from Ingram, Baker & Taylor, Gardners, Overdrive, Perma-Bound, and the publisher's website https://www.bhcpress.com/

About BHC Press:  BHC Press is an award-winning independent publisher of fiction and nonfiction for the adult, teen, and children's market. To learn more, visit www.bhcpress.com.

On-sale: 03/25/2021
A Fastball for Freedom by Gary Morgenstein
Hardcover: 978-1-64397-186-5, $30.00, 500 pages
Softcover:  978-1-64397-187-2, $19.95, 500 pages
Ebook:        978-1-64397-188-9, $7.99
LCCN: 2020936698

Order your Kindle copy here.

Kindle Pick of the Week: The Rugged Entrepreneur: What Every Disruptive Business Leader Should Know

I'll be talking with the author tomorrow, but this book is really worth a read.

Have you ever dreamed about owning your own business? Maybe becoming a market disruptor? Would you know where to start? Do you have a coach, a mentor, or a teacher who can show you how? Well, now you do.

If we are lucky, we have been taught to dream since the time we were very young. If we are luckier still, we have also been taught to establish a sturdy foundation for those dreams to stand upon. When building the business you’ve always dreamed of, you must first establish a rock-solid foundation, something I’ve learned from many years of experience as a Rugged Entrepreneur.

What is a “Rugged Entrepreneur”? It’s what I call a special breed of entrepreneur. Ruggeds make the leap toward success in a way that separates them from the millions who fall short because they invest the time and effort to develop and hone the specific set of powerful skills you’ll discover in these pages.

Kindle Pick of the Week: I Had a Hammer

In honor of Hank Aaron's passing.

The man who shattered Babe Ruth's lifetime home run record, Henry "Hammering Hank" Aaron left his indelible mark on professional baseball and the world. But the world also left its mark on him.

I Had a Hammer is much more than the intimate autobiography of one of the greatest names in pro sports—it is a fascinating social history of twentieth-century America. With courage and candor, Aaron recalls his struggles and triumphs in an atmosphere of virulent racism. He relives the breathtaking moment when, in the heat of hatred and controversy, he hit his 715th home run to break Ruth's cherished record—an accomplishment for which Aaron received more than 900,000 letters, many of them vicious and racially charged. And his story continues through the remainder of his milestone-setting, barrier-smashing career as a player and, later, Atlanta Braves executive—offering an eye-opening and unforgettable portrait of an incomparable athlete, his sport, his epoch, and his world.